Safari or google chrome on iphone
Once a user has chosen Chrome as her browser, Articles for You is almost unavoidable. This speaks to the incredible power and influence that Google has over a user’s browsing behavior and, consequently, publisher traffic. Well, we have news for you: Research by Chartbeat’s data science team reveals that Google Chrome’s Articles for You (also known as “Chrome Content Suggestions” or “Chrome Suggestions”) is one of the fastest growing sources of publisher traffic on the internet… However, if you’re a publishing executive, you may not be thinking of them as a meaningful traffic source. If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you open a new tab in your browser. Here’s some information from Chartbeat data: The spike in traffic to publishers was real and significant. March 29, 2018What kind of an impact would Apple putting headlines, taken from Apple News, on the Safari new tab page have? Well, we have some data on that, from when Google did the same thing last year in its mobile version of Chrome. Yadda yadda fake news yadda - to heck with the health of our democracy, let’s just generate some pageviews! As all publishers continue to fight against fake news spreading, Apple could be a key player in informing the public of what’s happening around the world every time they load Safari. As it continues to expand to more countries, Apple could include vetted articles from prominent sources on its Apple Start Page. I have some issues with the paid subscription version, but the entire app experience is great overall. But he also mentions one idea that, while perhaps of marginal importance for end users, would be significant for publishers:Īpple News is a crucial part of the macOS and iOS experience now.
He proposes switching the default search engine from Google to DuckDuckGo - unlikely given that Google pays Apple $12 billion a year for that position - and adding some user-friendly tips for those new to Apple’s apps. This brief piece by Bradley Chambers at the Apple-centric website 9to5Mac lists a few things that he thinks could be done to improve Safari, the web browser that comes preinstalled on Macs and, more crucially, iPhones and iPads.